India’s lockdown is likely to result in an omnichannel retail landscape,Economic Times reports. Large-format retailers are increasing their online presence and ramping up their omnichannel play as customers order digitally and prefer home delivery. Future Group has extended online ordering to 250 Big Bazaar stores, Spencer’s has tied up with Flipkart, and Metro Cash & Carry has launched a mobile app for buyers. The result? The e-availability of essentials has improved as e-tailers, FMCG companies, food-aggregators and cab companies come together.
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