PagarBook signs on Akshay Kumar as Brand Ambassador

Mobile-first staff management solutions provider, PagarBook, today announced that it has raised USD15 million in its Series A, led by Sequoia Capital with participation from India Quotient. Prior to this, PagarBook had raised a seed round from India Quotient and Sequoia Capital India’s rapid scale-up program Surge.

The funds will be used  in further product development and to drive customer acquisition. The company also plans to add financial products such as payments and credit for MSMEs and their employees on the platform over the coming year.

Most of India’s 500M strong workforce is employed with the country’s 60 million+ MSMEs. A vast majority of these MSMEs are in sectors such as manufacturing, construction, retail and small service firms and are largely unorganized. This is where PagarBook steps in. The platform helps SMEs save time on managing and maintaining attendance records, speeding up payment cycles, reducing disputes, eliminating human errors in wage calculation, payment of salaries and various other aspects of human resource management through an easy-to-use workforce management app.

Speaking of the funding, Adarsh Kumar, Co-founder, PagarBook said, “We are extremely grateful to have partners such as Sequoia Capital India and India Quotient on this journey of solving human capital challenges for millions of Indian SMEs. By enabling SMEs and their workforce to unlock the power of technology in their day-to-day lives, we believe we can create massive impact on a sector that forms the backbone of our economy – and this is what inspires and excites us the most”.

“India’s 60 million SMEs and its 400 million large workforce contribute roughly 30% of India’s GDP, but still lack a verified financial and professional footprint in any organised technology ecosystem. As a result, they are left out of the mainstream financial ecosystem. At PagarBook, we address this massive gap with our digital human capital platform for SMEs. We are currently managing around 2% of India’s SME workforce and by the end of calendar year 2021, we aim to grow 5x and take this figure to 10%”, Rupesh Kumar Mishra, Co-founder, PagarBook added.

Sharing their thoughts on the announcement, Ashish Agrawal, Principal, Sequoia Indiasaid, “We are witnessing a wave of digitization in Indian MSMEs, driven by high smartphone and internet penetration and an ongoing generational transition. In the last 6 months, PagarBook has grown >100x and now tracks attendance and processes payroll for millions of Indians. The firm is excited to deepen its commitment with them”.

Pagarbook brings a deep understanding of a fragmented space and that’s driving tremendous growth for the platform. Currently, PagarBook has over 5 million SMEs across 3000+ locations registered on the platform, who use the app to resolve their staff management challenges. Pagarbook’s goal is to further empower a segment of the economy which already contributes 30% to the nation’s GDP and 48% to its exports.


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