Flipkart partners with Max Fashion to bring affordable high quality fashion to Indian consumers 1068x601 1

Flipkart, which is owned by Walmart, said on Wednesday that it is collaborating with Max Fashion, a step that will help the e-commerce major offer a vast portfolio of apparel and accessories to customers ahead of the festive season. 

We have been working on expanding our omnichannel presence and the importance of that was clear with the pandemic situation,” Shital Mehta, CEO of Max Fashion India and MD, Lifestyle International, told PTI.

“We have seen our revenues from online channels grow significantly in the last few months and online now makes an early double-digit contribution (in percentage) to our business,” Mehta added. He said the company has been rapidly growing its presence both offline and online.

“This partnership with Flipkart enables us to further expand our presence and reach the next 200 million customers who live in Tier-II and III cities and provide them access to our amazing fashion at unbelievable prices,” he said.

Nishit Garg, Vice President of Flipkart Fashion, said that the partnership is one of the biggest this year. According to sources, festive sales are expected to almost double this year and touch $7 billion in gross merchandise value (GMV) as compared to $3.8 billion in the same period last year. It estimated that 45-50 million people shopped online last year in the first sale during festive season offered by various players like Flipkart, Amazon, Snapdeal and Shopclues. Festive season sees players holding multiple sale events, timed around Dussehra and Diwali.


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