Yoga and mindfulness-focused startup Sarva has raised an undisclosed amount of funding from international music provider Cutting Edge Group.
This deal will enable Sarva gain access to over 20,000 minutes of music and meditation-based content provided via Myndstream, Cutting Edge’s record label, a press statement issued by the company said.
Sarva is a mindfulness-focused startup founded in 2016 which provides services like guided meditation and interactive fitness. Its digital offerings include body and mind-focused programmes. The firm intends to soon launch another category, Nourish, as part of its strategy to connect 7 billion breaths.
Cutting Edge Group is an independent music publisher, financier and services provider for film and television studios, as well as production houses, gaming studios and online media platforms. The United States and United Kingdom-based group’s services also include music branding and royalty analysis.
“Given the highly stressed and anxious state of the world today, we hope our music-driven meditation and mindfulness give more and more people an avenue to turn to for relaxation and better sleep,” Sarva Founder and Chief Executive Officer Sarvesh Shashi said.
The brand also has the backing of venture capital firm Mantra Capital, consumer-focused VC firm Fireside Ventures, global celebrities like Jennifer Lopez and well-known investors Mark Mastrov and Alex Rodriguez to celebrities and influencers like Malaika Arora, Shahid Kapoor and the Patni family.
Cutting Edge will help design and manage music priorities across Sarva’s platform after the funding collaboration between both the companies.