Are you looking to rebrand your company?
Do you feel that your logo needs a makeover? Or the aesthetics aren’t correctly portraying your values? Or your name needs a revamp? Or there are some IPR and other legal issues?
Well, then you definitely need to rebrand yourself (I mean your organization XD). People feel that rebranding is bad but its effects are just the opposite! Just to lift up your spirits, even FORTUNE 500 companies rebrand themselves!
So, what does rebranding mean?
Rebranding means that the company has nurtured itself and turned into a more evolved version of what it earlier was. It offers a glut of opportunities that would help the company in the sense that it increases its visibility and brand loyalty in the customer’s eye. It can be a cumbersome process, so before doing it you gotta be clear on WHY do you want to rebrand yourself and HOW do you want to go about it.
Did you know that companies like Twitter, Instagram, Google, PayPal, Zomato, and many more; all have rebranded themselves?
Twitter was earlier known as Odeo, Instagram as Burbn, Google as BackRub, Paypal as Confinity, and Zomato as Foodiebay.
IMPRESSIVE REBRANDING EXAMPLES:
- Google Workspace: Google has rebranded its G-suite services into Google Workspace in lieu of its competition with Microsoft. Google Workspace is a one-stop solution for all the applications provided by Google. The rebranding of G-suite would integrate all the old applications like Gmail, Calendar, Docs, Sheets, etc. into a better designed one! Google Workplace has a lot of device management features that upgrade the features of G-suit to business plus level.
Google constantly rebrands itself. This time the rebranding would provide the users of Google a seamless experience like Microsoft does. Not only this, but Google has also launched similar functions. For example, Meet is now integrated with Gmail. Google is expecting to draw in more users because the experience with fully integrated services will become convenient at Workplace now.
Usage of “Smart Chips” would be multi-fold now. Among other features, one of the features that is interesting is that of the creation of Docs from the Chat Window and Video Calls from presentations.
- Urban Company: Urban Clap, India’s leading home service platform, has recently rebranded itself in January 2020 to Urban Company. Apart from rebranding, they have also introduced six sub-brands under the Urban Company. The company wanted to go global and be accepted worldwide and hence it rebranded itself. At present, it has its operations in India, Australia, Singapore, and the UAE. One quick fact about the Urban Company is that it is growing tremendously and has a great funding track record too! Because of this, it will join the Unicorn club soon.
- Glow and Lovely: This one is interesting because of the controversy Fair and Lovely was in. HUL rebranded “Fair and Lovely” to “Glow and Lovely”, the reason being that it wanted to include a more positive and holistic vision of beauty. The female range of products was rebranded into Glow and Lovely and the men’s range was rebranded into Glow and Handsome. This whole thing came into the picture because of the lawsuit filed against the company and then it came under the scanner as ‘Fair and Lovely’ promoted stereotypical racial discrimination. This again was intensified by the “Black Lives Matter” movement in the Western countries.
- The ShareStory: Earlier known as StorySutra, this media venture has now rebranded itself into The ShareStory. The startup started in 2020, aims at sharing powerful stories in the field of the startup ecosystem acting as a thread that connects the founders and startup enthusiasts. Post rebranding, it has come up stronger and more visible to cater to the needs of its varied audience.
To sum up, whether your venture needs a normal facelift or a complete makeover to reflect the changes in the organization or its evolution; it is rebranding that comes to the rescue by molding the right perception. The process of rebranding is value-oriented and so is its final outcome. So, my final words would be that you grab in rebranding as an amazing opportunity that helps you in strengthening and reaffirming your firm’s identity as well as the values that it carries.