RummyBaazi’s parent company Baazi Games and Udtara Ventures funded the game with $3 Mn on Thursday. The company will use the funds to strengthen the product and marketing strategies.
The game was launched in 2014. It includes online real money games such as PokerBaazi, RummyBaazi, and BalleBaazi. The game is the RMG (Real Money Game) type.
Navkiran Singh, Founder, and CEO of Baazi Games said that as the country is rapidly increasing its consumption of online gaming, it becomes essential for platforms like RummyBaazi to expand its product portfolio to cater to the needs of the audience.
“Our expanding user base is a testament to the efforts of RummyBaazi in providing its customers with the safest way to play. Given the scenario, we feel this is the perfect time to strengthen our game in the country and we are glad that Udtara Ventures saw potential in our ideas to scale it further,” he added.
Rajiv Chaurasia, Chairman, Udtara Ventures said that an increase in the number of smartphone users, rising internet penetration, and improved internet infrastructure have led to a huge upsurge in the online gaming industry and this trend will continue to grow rapidly.
“We have been part of this journey for the last couple of years. An increasing user base backed by high player retention has reaffirmed our thesis about the sector. Hence, it was imperative to continue our partnership with one of the fastest-growing brands in the space”, he said.
“The team has been part of the Real Money Gaming space for over a decade now, and we believe that their knowledge and industry experience will help Baazi Group to emerge as a market leader with a unique position as a full-stack RMG platform,” he added.
The lockdown and overall the situation of the pandemic saw a boost of online games and people’s participation in it, in lieu of finding more indoor options due to the inaccessibility of the outdoor spaces. Maybe Real Money Games is the next stop!