Game-based gig workforce assessment and recruitment platform PakkaProfile has raised an undisclosed amount in a seed funding round led by Java Capital. The funding round also saw participation from early-stage investors LetsVenture and Notion’s COO Akshay Kothari. The HRtech sector garnered $504.8 Mn funding in 2018, registering a 207% rise from $164.2 Mn funding in 2014.
Bengaluru based startup HRtech PakkaProfile was founded in 2019 by Nagmanjunath and Savio Sebastian. It conducts gig workforce assessments using psychometric games, facial and speech recognition technologies and deep learning. The company helps recruiters make unbiased decisions and hire the right workforce. The company’s clientele includes food aggregator business Swiggy and cab-hailing service Ola.
Cofounder and CEO Nagmanjunath said “Gig workers have been a bit of a black box. Employers are constantly looking for higher productivity, longer retention, and better customer service from their workforce. And gig workers are typically opportunistic, trying to maximise their earnings over a short period of time, looking at flexible hours and opportunities closer to home. Vernacular games are an effective way to build a profile by measuring personality traits, cognitive and language skills of the workforce and help match the right people for jobs.”
Java Capital’s Bhargavi V, said, “assessing the blue collared and gig workforce has remained an Achilles heel for employers. This problem is more pronounced now with the booming gig workforce. PakkaProfile provides flexibility to employers by offering them to opt for either the evaluation+matching+ hiring platform or just the evaluation+matching solution, which helped them to work with giants like Swiggy and Ola at a very early stage in their journey.”