Bengaluru based wellness brand Mom.co raised $8 Mn as a part of series B funding, led by DSG Partners and Saama Capital.
The round of investment also included other angel investors; founders of Beardo, Ashutosh Valani and Priyank Shah.
The company plans to expand its reach and consumers. The three year old brand also looks at adding new products to its range, which claim to be natural, toxin-free products range, as well as expand into newer retail formats. It will also deploy the fresh funds to bolster technology, and launch the brand internationally.
“Over the last few months, we have seen moms re-evaluate their choices when it comes to the personal care products they use. With this fundraise, we continue our purpose of helping moms with natural effective solutions and are looking forward to expanding our mission with the next 5 million mom customers,” said Malika Sadani, founder and CEO, The Moms Co.
The brand is based and provides for prenatal, postnatal care, mom personal care and baby care. The company has also diversified its offerings across categories of skin care, hair care, and others, with over 30 SKUs in a matter of three years.
“We’re excited to continue supporting the team. In particular, we are very impressed at how Malika and her team have built the brand in a very capital efficient manner. Despite Covid-19, the company is on track to be one of the fastest-growing brands to get to a Rs 100 crore run rate in the last few years. We continue to be excited to be part of this journey,” said existing investors Saama Capital and DSG Partners in a joint statement.
This past week witnessed a lot of investments into personal care brands, starting with mCaffeine, Dozee and now, Mom.co. things are looking good for potential investments for personal care brands.