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Maruti Suzuki has entered into a partnership with Nadathur S Raghavan Centre for Entrepreneurial Learning (NSRCEL) – the Startup hub and Incubation Centre at the Indian Institute of Management, Bangalore (IIMB) for supporting startups working in the area of technology-based innovations that can be applied in the mobility sector.

Maruti Suzuki launched MAIL (Mobility and Automobile Innovation Lab) in January 2019, which supports startups by co-creating innovative business solutions in the mobility space. MAIL was successful in bringing technological advancements in the sector of automobile business efficiently.

The program will select professionals who have technology in digital, data and AI/ML in the fields of autonomous mobility, shared mobility, mobility solution for rural, connected cars, vehicle diagnostic, vehicle safety and advanced driver assist system, supply chain management, block chain, data security, warehousing, finance, advertisement and loyalty program.

In order to expand the collaboration with startups, Maruti Suzuki now plans to tie up with NSRCEL of IIM-B to support startups in the area of mobility. This tie up is the first of its kind initiative taken up by an automobile manufacturing company to help early stage startups become large scale businesses.

This program will be a 3-month (pre-incubation) and 6-month (incubation) engagement. Under this program, early stage startups will get incubation support and a chance for potential partnership with Maruti Suzuki to fast-track the growth of their venture. Startups will get Maruti Suzuki’s support for need assessment, access to domain expert, investor connect, mentoring, guidance to regulations and demo day to catalyze its growth.

Speaking on the partnership, Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India, said, “The tie-up is aimed to nurture the next generation companies that will define future mobility solution and can make a significant contribution to create jobs.”


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