money is an influencer marketing platform. It is a Delhi-based self-served influencer marketing startup for brands. The fund was granted by Venture Catalysts along with several marquee entrepreneurs. Samrath Bedi, MD of Forest Essentials, a personal care brand, Sandeep Aggarwal of; Aakrit Vaish, Co-founder of Haptik; and Haresh Hingorani, Chief Creative Officer of Redchillies VFX. 

Sagar Pushp, Co-founder and CEO,, said, “India has a thriving community of influencers, with digital natives joining from all parts of the country. This community has enormous potential and will do well if provided the right push and proper industry support. A dedicated AI-driven influencer marketing and collaboration platform is our take to offer the same.”

Kunal Kishore Sinha and Anshai Lal are the founders of the startup. The startup mainly focuses on helping brands in making their influencer marketing campaigns more data and result-oriented by bringing discovery, management, and performance analytics all in one system. Through targeted searches and customizable analytics, marketers are able to identify and partner with more relevant influencers.

Dr. Apoorva Ranjan Sharma, Co-Founder, and President, Venture Catalysts, added, “The global influencer market is valued at $9 billion and expected to touch $24 billion by 2025. With the pandemic giving a boost to digital adoption, we are confident that people-to-people marketing will become a mainstream marketing tool. We are excited to become a part of the’s journey into a fiscally disciplined SaaS business that will solve fundamental problems of this growing industry.” extends tailor-made solutions for different sectors including automobile, fashion, travel, fitness, food, technology, lifestyle, and entertainment, alongside others


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