Amazon has won the exclusive rights to New Zealand Cricket (NZC) matches, including both men’s and women’s cricket — across ODI, T20, and Tests —starting from the 2021-22 season through to the 2025-2026 season. This also includes Team India’s tour to New Zealand in early 2022 and a second tour whose dates are yet to be announced.
India’s OTT market is poised to be worth $5 billion by 2023, according to BCG. While sports streaming is still a small segment of the larger pie, it has proven to be the golden goose for streaming services in terms of user acquisition and engagement.
Gaurav Gandhi, Director & Country General Manager, Amazon Prime Video said, “We are excited to add India’s most loved game—cricket—to our content selection for our Prime Video customers, and we are thrilled to work with New Zealand Cricket on this endeavour as they have a strong, passionate and much-loved cricket team, and the cricketing rivalry between the two countries has been fantastic. We are happy to make this collaboration with New Zealand Cricket our first live sports offering in India.”
David White, Chief Executive, New Zealand Cricket, said: “This partnership with Amazon Prime Video is massive for NZC — we’re delighted to be teaming up with such a successful brand. The future of live sport is streaming and in Amazon Prime Video we have a partner right at the centre of the industry; innovative, trend-setting and well-known for putting fans and subscribers first.”
Amazon Prime Video announces its foray into live sports streaming in India and challenging the likes of Disney+ Hotstar, which dominates the segment, and SonyLIV.