Even though the food delivery industry has been hard hit by the pandemic, it still is likely to catch up post things get better. A conglomerate in e-commerce, Amazon has now forayed into food delivery business. The company rolled out Amazon Food in few parts of Bangalore and is expected to expand to other cities in coming weeks.
Amazon announced the launch on its app by saying, “Free and contactless delivery, hygiene certified restaurants”. The e-commerce firm has been in news since mid-last year about the expansion. It was seen attracting eateries with impressive commissions. This development is a part of its plan to build a comprehensive company portfolio which ranges from grocery and food to home appliances and electronics.
Currently the service is active in Bellandur, Haralur, Marathalli and Whitefield areas of Bengaluru and is expected to move to a few more cities with higher density in a few weeks.
An Amazon spokesperson in a statement said,
“We are launching Amazon Food in select Bangalore pin codes allowing customers to order from handpicked local restaurants and cloud kitchens that pass our high hygiene certification bar. We are adhering to the highest standards of safety to ensure our customers remain safe while having a delightful experience,”
The reports had it that the company was aggressively approaching eateries to partner last year as it planned to launch on Diwali last year. It will be interesting to see how the companies carries forward the operations in a time when already established Swiggy and Zomato have been finding it hard to cope from the wrath of coronavirus.