Bengaluru-based Indian regional language social platform ShareChat has acquired video production company HPF Films, which specialises in digital content. With this, the 25 member team from HPF Films have joined ShareChat.
They will be contributing towards content operations, digital marketing, creative solutions and creator management for both ShareChat and its short video app Moj. The acquisition will help Sharechat and Moj to strengthen its content ecosystem, augment advertising solutions for brands and create a stronger creator fraternity.
Sharechat’s VP of corporate development and strategic finance, Manohar Charan, said, “This acquisition will help us build a framework for our creators and nurture them to evolve as influencers on the platform. Moreover, HPF’s strength on the creative side will also help us in creating innovative, high performing advertising solutions for the brands looking at engaging with our audiences.”
The company got its last funding in August of 2019 when it raised $100 Mn in a series D round led by Twitter.
Current investors include Shunwei Capital, Lightspeed Venture Partners, SAIF Capital, India Quotient and Morningside Venture Capital had also participated in the round. That funding pegged the company’s valuation at $650 Mn.