Billionaire Mukesh Ambani’s oil-to-telecom conglomerate Reliance Industries has been ranked second biggest brand after Apple on the FutureBrand Index 2020.
“This year’s highest entrant at number two, Reliance Industries excels on every attribute,” FutureBrand said, releasing its 2020 Index.
The FutureBrand Index 2020 examines the world’s leading firms and determine how they have fared over the past year. Six years on from the first FutureBrand Index, it believes that the world has changed dramatically, priorities have shifted and the globe’s top 100 companies are dealing with challenges unthinkable even 12 months ago. FutureBrand, which is a global brand transformation company, said part of Reliance’s success could be attributed to Mukesh Ambani’s recasting of the firm as a one-stop-shop for Indians.
The FutureBrand Index is not based on consumer research. Unlike most other rankings, the Index offers a rigorous assessment of how prominent companies are doing and are likely to do over the next few years.
One of the most profitable companies in India, Reliance is, very well respected and seen as behaving ethically as well as being associated with growth, innovative products, great customer service and not to forget the strong emotional communication people had with the organization.
“Today, this company is engaged in a number of sectors including energy, petrochemicals, textiles, natural resources, retail, and telecommunications. Now that Google and Facebook are taking equity stakes in the firm, we may see Reliance jostling for the top spot in the next Index,” said FutureBrand. The chairman built on the existing petrochemicals business, transforming it into a digital behemoth designed to meet every customer need.
“Reliance ranks 91st on PWC 2020 list, a slew of new entrants to our Index include ASML Holdings, PayPal, Danaher, Saudi Aramco, and American Tower Corporation. In total, there are 15 new entrants this year, seven of which make it into the top 20, including Reliance Industries slotting in at number two,” it said.
The FutureBrand 2020 list is topped by Apple, while Samsung is ranked third, followed by Nvidia, Moutai, Nike, Microsoft, ASML, PayPal and Netflix.