Micromax Informatics Ltd., India’s very own consumer electronics brand makes a comeback into the smartphone market by unveiling a new sub brand – ‘In’. The announcement comes on the heels of the PLI approvals sanctioned by the Government of India, moving a step closer to realising the vision of Atmanirbhar Bharat.
Earlier Micromax shared a post with the video on its official Twitter account on the occasion of 74th Independence Day. In which the company has clearly revealed that it is going to launch new smartphones in India soon.
To begin the strategic re-entry into the smartphone segment, Micromax plans to invest INR 500 crore and will build products from ground-up for the new-age Indian consumer. It will be introducing a new range of smartphones under the ‘in’ brand.
India is one of the top five mobile gaming markets in the world, and with the ‘in’ brand we will provide a bona fide choice that will allow consumers to edge ahead with high performance-oriented products, without infringing on their privacy.
Micromax has many firsts to its credit including the Longest Battery Phone, Dual SIM Phone, Qwerty Device, Gaming Device, Women’s Line of Devices, Universal Remote-Control Phone, MTV Phone, Dockable Bluetooth Device and Edutainment Tablet. Reports say that the company can offer MediaTek Helio chipsets in these devices and they will be launched on the latest Android version.