The tension between Indian and China has resulted in the boycott of Chinese goods by Indians. The government too recently announced that it is mandatory for all sellers to add the ‘country of origin’ on the products they list on its e-procurement platform Government e-Marketplace aka GeM.
The Department for Promotion of Industry and Internal Trade (DPIIT) has reportedly called for a meeting with all the leading e-commerce platforms of the country to discuss the display of country of origin on the products sold on their websites. One of the major reasons for this meeting is to discuss the growing anti-Chinese products sentiments in the country.
As a report states, DPIIT Secretary Guruprasad Mohapatra has confirmed the development. He was also quoted saying that the meeting will be independent of the upcoming e-commerce policy. Even though the government has mandated the reveal of ‘country of origin’ on its GeM to upscale its Atmanirbhar Bharat and ‘Make in India’ campaigns, sellers across platforms might be in conflicting position and find it difficult to comply by the rules.
In addition of the disclosure of ‘country of origin’, Ministry of Commerce and Industry state that they have also introduced another category for sellers to indicate the percentage of local content in their products. They have also enabled the ‘Make in India’ filter on the platform. The users will have an option to make purchase from sellers with over 50% local content in products.