Agritech startup Ninjacart has raised a fresh round of funding from Walmart and Flipkart Group.
Ninjacart was founded in 2015 by Thirukumaran Nagarajan, Ashutosh Vikram, Sharath Babu Loganathan, Vasudevan Chinnathambi, Kartheeswaran KK.
Ninjacart CEO & Co-founder Thirukumaran Nagarajan said, “The fresh set of investments from Walmart and the Flipkart Group takes us one step closer to our vision of making food safe and accessible for the billion people and changing the way food reaches our plate. We are excited to have Walmart and the Flipkart Group show confidence in our capabilities around growth and profitability. We will continue to invest in areas that impact the lives of Customers and Farmers positively.”
Flipkart Group CEO Kalyan Krishnamurthy said, “The e-grocery market in India has seen tremendous growth over the past several months as people have increasingly taken to ordering groceries and fresh produce online. Flipkart has also made strong foray into the e-grocery space with the launch of platforms such as Supermart and Flipkart Quick, a hyperlocal service.”
Amidst the Covid-19 pandemic, Ninjacart launched several initiatives such as apartment delivery, including a ‘Farm to fork’ pilot with Flipkart, customer delivery through food delivery apps, ‘Harvest the Farms’ initiative, etc. The startup also launched ‘Foodprint’, a 100 percent traceability platform for its products.
Ninjacart plans use the capital to expand to new markets and build new offerings and supply chains for emerging customer segments, while continuing to innovate on the supply chain to make it more efficient, reliable, and profitable.